Editorial policy

How we choose topics

We write about the questions parents actually ask. A topic is worth a story when a clear, calm answer would help someone make a decision that day. We avoid stories that exist only to catch a search or to frighten.

How we check what we publish

Every story is checked before it goes live. Claims about health and safety are traced to a named source, such as a national health authority or a peer-reviewed study.

• We do not publish advice we cannot support.
• We say when evidence is limited or when families differ.
• We link to the source where it helps the reader.

Images

We use photographs we own or that are openly licensed, and we credit the photographer and the license at the end of the story.

Products and recommendations

Product mentions are chosen because they are useful to parents, not because of who pays. If a story contains affiliate links, it says so, and the links never change what we recommend.

Medical information

Our stories are general information, not medical advice. If you are worried about your own health or your child’s, talk to a doctor, midwife or health visitor.

Corrections and updates

When we find a mistake, we fix it and note the change at the top of the story. Every story shows the date it was last updated. To report an error, contact us.